EL BEY PAINTERS 1 Page Business Plan
Overview
EL BEY PAINTERS has a clear business objective to promote Interior/exterior & custom painting services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
EL BEY PAINTERS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to get in touch with professional, experienced painters at an affordable price.. This is a critical issue for our selected target market of Sellers/New homeowners & residential areas.
The Value Proposition
EL BEY PAINTERS is uniquely positioned to deliver value to Sellers/New homeowners & residential areas. "EL BEY PAINTERS will Provide a professional service that is affordable and reliable across the G.T.A.." In order to be deliver on this value proposition, we Dedication to clientele needs and wants, most companies only deal with clients who are ready to paint and try to detour from customers who are shopping around. But with EL BEY PAINTERS we take the time to assist all customers with there painting inquires. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Interior/exterior & custom painting market. We consider our key competitors to be: Home painters Toronto, ARC Toronto, Colour works Painting Designs, the paint guys, Perfect Paint guys.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Home painters Toronto, ARC Toronto, Colour works Painting Designs, the paint guys, Perfect Paint guys. by Unlike our competitors we care about all our customer and potential clients, focusing on customer satisfaction on every level from pricing to work satisfaction, we have been able to stay in business as well as well as maintain a decent profit margin.
Key Strategies
Over the next 6 months our focus will be to Search Engine Optimisation, direct listings, newspaper advertising, spring and summer sales as well as a 10% discount to all repeat clients for a lifetime of service.. This task will be undertaken in the context of our broader strategy to Expand into the commercial sector of painting. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 150 customers in a year Expand into the commercial sector Expand the painting company into other sectors of conatruction
About this document
Interior/exterior & custom painting Business Plan
This document was created by Talib of EL BEY PAINTERS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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