Fentonink 1 Page Business Plan
Overview
Fentonink has a clear business objective to produce Bespoke wedding stationery products. These products have been developed over 2 and a half years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
Fentonink has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordable bespoke produvt. This is a critical issue for our selected target market of Letterpress wedding ststionery.
The Value Proposition
Fentonink is uniquely positioned to deliver value to Letterpress wedding ststionery. "Fentonink will Unique, bespoke wedding stationery that is like nothing else.." In order to be deliver on this value proposition, we Our mixed strategy of generating leads from google advertising and mass saturation of Instagram allow us highly effective, low cost customer leads.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bespoke wedding stationery market. We consider our key competitors to be: The Distillery - Sydney.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Distillery - Sydney by We are smaller, more reactive to customer needs. Charge less, for more. Offer customers greater service..
Key Strategies
Over the next 6 months our focus will be to triple turnover and grow the company to become a leading national letterpress printing company. This task will be undertaken in the context of our broader strategy Once we expand turnover we can then look at international markets, specifically Asia.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand business into larger premises, enabling us to increase staff, and generate more income Target other product streams such as business cards,. Purchase in house plate making facilities in order to reduce overheads and have more control over production
About this document
Bespoke wedding stationery Business Plan
This document was created by Steve of Fentonink using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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