Brody Clay Studios 1 Page Business Plan
Overview
Brody Clay Studios has a clear business objective to produce Photography services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Brody Clay Studios has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Entertainment. This is a critical issue for our selected target market of All males over the age of 18.
The Value Proposition
Brody Clay Studios is uniquely positioned to deliver value to All males over the age of 18. "Brody Clay Studios will Provide a service that is entertaining and develop pictures that depict an emotion." In order to be deliver on this value proposition, we My unique vision will produce imagesthat reflect beauty. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photography market. We consider our key competitors to be: Other professional photographers that offer their service to senior portraits in Redding,CA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other professional photographers that offer their service to senior portraits in Redding,CA by My own vision to create a look that inspires clients to feel happy about what they receive from my service.
Key Strategies
Over the next 6 months our focus will be to Marketing and advertising . This task will be undertaken in the context of our broader strategy to Generate revenue for a profitable business . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers Make a studio for my services Aquire necessary equipment
About this document
Photography Business Plan
This document was created by Brody of Brody Clay Studios using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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