Sauce King 1 Page Business Plan
Overview
Sauce King has a clear business objective to produce BBQ Sauce products. These products have been developed over 5 years with a core focus on addressing the key customer taste preference and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Sauce King has been created with a clear focus on the tastes of our customers. Through a structured customer discovery process, we have validated the key customer objective as The Art of Fine BBQ. This is a critical issue for our selected target market of Home BBQ enthusiasts.
The Value Proposition
Sauce King is uniquely positioned to deliver value to Home BBQ enthusiasts. "Sauce King will provide a unique flavor experience for advanced BBQ enthusiasts." In order to deliver on this value proposition, we provide flavors which are not readily available from other providers in this market segment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the BBQ Sauce market. We consider our key competitors to be: Sweet Baby Rays, Kraft, etc. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sweet Baby Rays, Kraft, etc. by providing a unique and delicious mustard and vinegar based sauce with a spicy flavor profile. .
Key Strategies
Over the next 6 months our focus will be to determine how to distribute product to retail stores. This task will be undertaken in the context of our broader strategy to negotiate a national distribution strategy with multiple large national chains. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Source ingredient providers Determine bottling strategy Determine distribution strategy
About this document
BBQ Sauce Business Plan
This document was created by Brian of Sauce King using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment