BRZY 1 Page Business Plan
Overview
BRZY has a clear business objective to develop, produce, promote and distribute Producing, directing, film and editing video production products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BRZY has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality production at a low cost without creative infringements. This is a critical issue for our selected target market of Millennials Event Planners Business Managers Artists.
The Value Proposition
BRZY is uniquely positioned to deliver value to Millennials Event Planners Business Managers Artists. "BRZY will Dope, Stylized Video Production within Your Budget." In order to be deliver on this value proposition, we Millennial Marketers with a Broad Spectrum. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Producing, directing, film and editing video production market. We consider our key competitors to be: 1. I-D
< br />2. Hype Williams
< br />3. Director X
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 1. I-D
< br />2. Hype Williams
< br />3. Director X
< br /> by 1. Broad Spectrum of Style
< br />2. Affordability
< br />3. Millennial Value.
Key Strategies
Over the next 6 months our focus will be to 1. Event Networking
< br />2. Social Media: Twitter, Instagram, LinkedIN Group
< br />3. Pitch Campaign
< br />4. Indiegogo Campaign . This task will be undertaken in the context of our broader strategy to Gain a global portfolio of established clients with appreciation for artistry, technology and diversity.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 14k monthly income 12k profit Build a Team Technology
About this document
Producing, directing, film and editing video production Business Plan
This document was created by Brendan and Teryn of BRZY using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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