Pamona Purdy Designs 1 Page Business Plan
Overview
Pamona Purdy Designs has a clear business objective to develop, produce, promote and distribute distinctive handmade jewelry products and clay jewelry dishes. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal at this stage in start up. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Pamona Purdy Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creating a jewelry line that speaks to the dream client aesthetic. There are so many ways to express this and in market research this jewelry line will fill a unique niche between high end polished gemstone jewelry and boho chic. This line can go from day to night with ease and make the client feel that their style is expressed fully. This is a critical issue for our selected target market of fashion forward clients.
The Value Proposition
Pamona Purdy Designs is uniquely positioned to deliver value to its fashion forward clients. "Pamona Purdy Designs will create distinctive jewelry for the client that values handcrafted one of a kind jewelry. They desire jewelry that is created to wow not only the client but stop people in the street to ask then, where did you get that?." In order to be deliver on this value proposition, our design aesthetic must be unique and recognizable. So the collections will have similar elements but in different arrangements,colors and textures. This will create repeat business but also make my brand recognizable and desirable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Distinctive handmade jewelry market. We consider our key competitors to be: My competitors are the vast array of ETSY sellers and the jewelry designers who have been doing this for years now. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My competitors are the vast array of ETSY sellers and the jewelry designers who have been doing this for years now by Again, my design aethetic is new and is more of a crossover, not so polished that you can only wear it when dressed up but will take any casual outfit to the next level.
Key Strategies
Over the next 6 months our focus will be to put systems in place to streamline processes and avoid costly errors. Also to implement a strong marketing plan to get the brand recognized. This task will be undertaken in the context of our broader strategy of going wholesale to local boutiques in California. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch my online store, obtain 500 followers on Instagram and Facebook and obtain 5 wholesale accounts from local higher end boutiques.
About this document
Distinctive handmade jewelry Business Plan
This document was created by Pamona of Pamona Purdy Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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