Business Planning Swakhoa Group 1 Page Business Plan
Overview
Swakhoa Group has a clear business objective to produce Eggs and chicken meat products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Swakhoa Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Some customers do not have the supplies in their villages therefore have to travel to town to get the supplies.. This is a critical issue for our selected target market of Everyone.
The Value Proposition
Swakhoa Group is uniquely positioned to deliver value to Everyone. "Business Planning Swakhoa Group will Produce good fresh meat and big eggs with reasonable price." In order to be deliver on this value proposition, we Swakhoa group delivers the rpduce to the client without charging delivery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Eggs and chicken meat market. We consider our key competitors to be: Ndu Poultry. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ndu Poultry by Delivery to clients without a charge.
Key Strategies
Over the next 6 months our focus will be to I will advertise the business on radios and newspaper and travel aling the country placing posters about the Swakhoa group. This task will be undertaken in the context of our broader strategy to Then, i will do promotions and sales where customers will be given products at cheaper prices for certain periods. I will brand my egg trays with the logo of the company . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 90 trays of egg each week Sell 200 units of chicken every month Increase revenue by 3% every month
About this document
Eggs and chicken meat Business Plan
This document was created by Noma of Business Planning Swakhoa Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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