Grow English 1 Page Business Plan
Overview
Grow English has a clear business objective to develop tailored English classes. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow our customer base. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Grow English has been created with a clear focus on the needs of our customers, which is the need to have a good grasp of English in order to succeed professionally and personally. This is a critical issue for our selected target market of people who want to improve their English, mainly professionals and executives.
The Value Proposition
Grow English is uniquely positioned to deliver value to people who want to improve their English. Grow English provides tailored English classes to groups and professionals at their office or home. Qualified teachers listen and adapt to their students' needs to create a learning environment and provide a service that really helps their students' language skills grow. In order to be deliver on this value proposition, Grow English is lead by a native speaker with extensive experience teaching English as a foreign language to business professionals. We have a proven track record of improving our students ability to communicate effectively at work or obtain the level of English required to study abroad. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tailored English classes market. We consider our key competitors to be: small and medium sized companies, as well as teachers working independently. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with small and medium sized companies, as well as teachers working independently through our experience and network of contacts.
Key Strategies
Over the next 6 months our focus will be to appoint teachers and find customers. This task will be undertaken in the context of our broader strategy to continue developing other services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make a profit. Successfully develop complimentary services. Franchise and expand throughout Chile.
About this document
Tailored English classes Business Plan
This document was created by Sarah of Grow English using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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