CoolContour 1 Page Business Plan
Overview
CoolContour has a clear business objective to develop Fat Reduction services. These services have been developed over 8 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and acquire customers. Rapid revenue and customer growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
CoolContour has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as this service is expected to change the way the liposuction industry operates and is appointed by the consumer... This is a critical issue for our selected target market of people that currently take care of themselves through diet and exercise but have a hard time knocking out those difficult areas...
The Value Proposition
CoolContour is uniquely positioned to deliver value to people that currently take care of themselves through diet and exercise but have a hard time eliminating those difficult areas... In order to deliver on this value proposition, CoolContour's unique advantage is our location, customer service and dedicated focus on this service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fat reduction market. For decades plastic surgeons have lined their pockets offering a service that most people can't afford and the recovery time is unrealistic for the average person. We at CoolContour will be offering a comparable service with similar results for a reasonable price. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively.
Key Strategies
Over the next 6 months our focus will be to I will be solely responsible for driving sales and ensuring customer satisfaction.. This task will be undertaken in the context of our broader strategy to prove this business model works. If we prove this concept/approach works, our over goal is to have 3-5 locations across the Manhattan area in ha e next 36 months. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3 years are: Continue to invest in our technology and focus on client satisfaction and customer service.
About this document
Fat reduction Business Plan
This document was created by Louis of CoolContour using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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