Crue Goods 1 Page Business Plan
Overview
Crue Goods has a clear business objective to develop, produce, promote and distribute quality jewellery and leather products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Crue Goods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is the need for quality jewellery and leather goods at a reasonable price. This is a critical issue for our selected target market of 16-30 year old stylish male & females.
The Value Proposition
Crue Goods is uniquely positioned to deliver value to our intended target market. "Crue Goods will Provide quality goods to prospect customers for a reasonable price with a great customer relationship." In order to be deliver on this value proposition, our unique jewellery and leather designs are specific to a particular target market which will produce sales. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the quality jewellery and leather market. We consider our key competitors to be: Prouds, Pandora, Cort jewellery, status anxiety and neil and barker. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Prouds, Pandora, Cort jewellery, status anxiety and neil and barker by Uniquely 3D printing our jewellery, being able to get our rings and bracelet designs in any material. Eg. Gold, silver, and stainless steel,etc. And creating unique leather goods that will last the test of time.
Key Strategies
Over the next 6 months our focus will be to reach customers through social media. This task will be undertaken in the context of our broader strategy to expand our brand. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch products, Grow social media accounts, find stockists and expand our product range.
About this document
Quality jewellery and leather Business Plan
This document was created by Marc of Crue Goods using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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