#DaSereia 1 Page Business Plan
Overview
#DaSereia has a clear business objective to promote Vegan ice cream products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
#DaSereia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Addressing Vegan, vegetarian, religious, healthy and allergic customer's food needs.. This is a critical issue for our selected target market of Vegan and sympathizer customers.
The Value Proposition
#DaSereia is uniquely positioned to deliver value to Vegan and sympathizer customers. "#DaSereia will Provide Vegan and enchanted ice cream in a dynamic manner." In order to be deliver on this value proposition, we possess a high penetration into the vegan market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vegan ice cream market. We consider our key competitors to be:
Ben&Jerry's
< br />Tofutti
< br />Nestle Sorbet
< br />Kibon Sorbet
< br />Sttuzi(SP)
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ben&Jerry's
< br />Tofutti
< br />Nestle Sorbet
< br />Kibon Sorbet
< br />Sttuzi(SP)
< br /> by providing;
< br />Unique flavors
< br />Low calories
< br />Low sugar
< br />Great connection within Vegan/Vegetarian members
< br />Light Business structure
< br />.And being a company that was born Vegan.
Key Strategies
Over the next 6 months our focus will be to 1) Establish commercial representatives.
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< br />2) Install freezers at most of our new customers
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< br />3) Standardize our Industrial Production
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< br />4) Grow our Sereia time to 10 members
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< br />5) Acquire 5 events Carts
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< br />6) Start doing events such as expos.
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< br />7) Focus on zone saturation to acquire new customers
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< br />8) Develop Marketing material
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< br />9) Start e-commerce
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< br />10) Star marketing actions with Vegetarian/Vegan NGOs . This task will be undertaken in the context of our broader strategy to 1) Expand Nationally to RJ, PR, SC and RS.
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< br />2) Start expos internationally(SA and NA)
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< br />3) Expand our product line to 10 items
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< br />4) Achieve R$1'000'000.00 sales revenue per month.
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< br />. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Standardize Production Establish Commercial representatives Obtain 1300 Outlets
About this document
Vegan ice cream Business Plan
This document was created by Amauri of #DaSereia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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