Dallas Health & Fitness 1 Page Business Plan
Overview
Dallas Health & Fitness has a clear business objective to promote Health and Fitness products and services. These products and services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Dallas Health & Fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as making sure people get results. This is a critical issue for our selected target market of women 18 to 35 years of age and 60+ year old men and women. As well as powerlifters looking to get strong.
The Value Proposition
Dallas Health & Fitness is uniquely positioned to deliver value to Women and 60+. "Dallas Health & Fitness will We give functional fitness option to help you improve your health." In order to be deliver on this value proposition, we have years of training experience with proven results. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and Fitness market. We consider our key competitors to be: The YMCA, Bootcamp facilities and Planet Fitness. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The YMCA, bootcamp and planet fitness by being the only fitness center in town that encourages real strength training while incorporating group fitness that is quantifiable.
Key Strategies
Over the next 6 months our focus will be to Develop personal training strategies to appeal to women 18 to 35 and 60+ year old men and women while providing a fitness facility where people feel comfortable to work out. This task will be undertaken in the context of our broader strategy to Capture all revenue that clients currently spend through merchandise and supplements . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100,000 in personal training, Gaston best list and Top group fitness class in Gaston County.
About this document
Health and Fitness Business Plan
This document was created by Michael of Dallas Health & Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment