Henrikins 1 Page Business Plan
Overview
Henrikins has a clear business objective to develop, produce, promote and distribute Drinking water products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Henrikins has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a highly reliable source of drinking water. This is a critical issue for our selected target market of Companies residences cafe supermarket.
The Value Proposition
Henrikins is uniquely positioned to deliver value to Companies residences cafe supermarket. "Henrikins will Provide safe and pure drinking water at the lowest possible price." In order to be deliver on this value proposition, we Our business experience and Christian values guarantee customer satisfaction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Drinking water market. We consider our key competitors to be: Nature spring, wilkins, absolute, viva. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nature spring, wilkins, absolute, viva by Service and quality that customers can rely on and count on for convenience and economy.
Key Strategies
Over the next 6 months our focus will be to Door to door marketing residential and commercial. This task will be undertaken in the context of our broader strategy to Accredited supplier in bpo and other major companies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open station Obtain 100 regular customers Breakeven
About this document
Drinking water Business Plan
This document was created by Stephen of Henrikins using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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