Dwaynes World 1 Page Business Plan
Overview
Dwaynes World has a clear business objective to develop, produce, promote and distribute Name brand Shoes, clothes, Jerseys, sports equipment products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities. EXPERIENCE OUT OF THIS WORLD
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dwaynes World has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Always allow customers feedback on how to make there experiences more satisfying, allow them to feel like family, let them pitch ideas and suggestions that they would like to see in the store I'll try my hardest to figure out a way to meet there standards. This is a critical issue for our selected target market of Urban Fashion.
The Value Proposition
Dwaynes World is uniquely positioned to deliver value to Urban Fashion. "Dwaynes World will Do you like Sports? Well you love this!! I sale The Best and The Latest Name brand shoes and Sports merchandise for The best prices.. WE BEAT ALL PRICES ON THIS PLANET." In order to be deliver on this value proposition, we We give are customers the experience to customize their entire outfit or shoes on a kiosk.. Say they want a pair Jordan's and the pair they want doesn't match the jersey or they just want to be different and stand out from all the rest something that the World haven't seen before.. Soo they go the the kiosk and type in the shoe or clothing ect that they would like to customize they can add there own flavor to it with unique colors and just freedom, let them be the designer, show off there artistic skills, when finished the customized item would be on order and shipped to your house or to the store 2 to 3 business days.. The whole entire store would be filled with original and custom clothing and shoes to showcase are uniqueness. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Name brand Shoes, clothes, Jerseys, sports equipment market. We consider our key competitors to be: Champs, Footlocker, Foot Action, Dicks Sporting goods,jorneys . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Champs, Footlocker, Foot Action, Dicks Sporting goods,jorneys by Customers has freedom to customize their own items and has access to the best of the best custom and the original classic shoes and clothing .
Key Strategies
Over the next 6 months our focus will be to Advertise the best and latest releases, always be the first with the items, beat all the prices and always leaves the customers satisfied and keep coming back to Dwaynes World and spread the word . This task will be undertaken in the context of our broader strategy to Reach out to every shoe companies try to get a sponsorship, do my research on the latest updates on fashion. Keep up with the competition and surpass them with my uniqueness . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Jordans Nikes Sports Jerseys
About this document
Name brand Shoes, clothes, Jerseys, sports equipment Business Plan
This document was created by William of Dwaynes World using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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