Emson europe 1 Page Business Plan
Overview
Emson europe has a clear business objective to develop, produce, promote and distribute As seen on tv products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Emson europe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Finding a unique selling propastion. This is a critical issue for our selected target market of Mass merchants.
The Value Proposition
Emson europe is uniquely positioned to deliver value to Mass merchants. "Emson europe will Greater margin, as the retailers will buy direct from us, the factory." In order to be deliver on this value proposition, we A purpose built sales plan bespoke to each retailer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the As seen on tv market. We consider our key competitors to be: Walmart, tesco, Robert dyas, the range. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Walmart, tesco, Robert dyas, the range by Better margin for the retialers.
Key Strategies
Over the next 6 months our focus will be to Gain customers. This task will be undertaken in the context of our broader strategy to Strategic planning for grow into europe. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain one large retail partner Gain two smaller scale partners In the first 12 months
About this document
As seen on tv Business Plan
This document was created by Andy of Emson europe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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