Fortify insurance inc. 1 Page Business Plan
Overview
Fortify insurance inc. has a clear business objective to distribute Protection Services against tragedies . These services have been developed over Considerable time through analysis an such factors as graphs and charts! Our core focus is on addressing the key factors and consumer problems!
The Business Objectives
When as a key component of our growth strategy,we consider it critical to identify and outline our business objectives, also to align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fortify insurance inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Liability against life, auto, and home. This is a critical issue for our selected target market of Middle class adults.
The Value Proposition
Fortify insurance inc. is uniquely positioned to deliver value to Middle class adults. "Fortify insurance inc. will have great long term protection for low prices." In order to deliver on this value proposition, We will deliver services customized to individual needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Protection against tragedies market. We consider our key competitors to be: All state insurance, Progressive insurance, as well as State Farm insurance! Their policies are falling behind when it comes to treating customers fairly according to such things as experience,health, and location to say the least. Our understanding an research of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All state, progressive and State Farm insurance that are not rating customers fairly according to such things as experience,health, and location, although Fortify insurance inc. isn't just about the bottom line we care about long term protection as well as our primary interest which is our consumers .
Key Strategies
Over the next 6 months our focus will be to team up with the media,combine techniques as well as to conquer our directive via Internet, fliers, radio,stations,and commercials. This task will be undertaken in the context of our broader strategy which will be to connect face to face with our consumer base via seminars to express a lil more information also to answer important questions that matter about our company and policies. By promoting the event with incentives to attract the certain middle class majority!By giving out incentives an promotions to the event and for the services provided by Fortify insurance Inc.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Satisfaction, Dedication,and Longevity
About this document
Protection against tragedies Business Plan
This document was created by Francis of Fortify insurance inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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