SM Photography 1 Page Business Plan
Overview
SM Photography has a clear business objective to produce Photo, Canvas & Acrylic glass prints services. These services have been developed over 2 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
SM Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cheap but quality images for all clients.. This is a critical issue for our selected target market of Modelling Agencies, Families, Couples.
The Value Proposition
SM Photography is uniquely positioned to deliver value to Modelling Agencies, Families, Couples. "SM Photography will Provide a service which includes quality images with out the quality price tag.." In order to be deliver on this value proposition, we I am a sponsored/ published photographer with over 2 years professional experience in photography, Photoshop, Lightroom & more.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photo, Canvas & Acrylic glass prints market. We consider our key competitors to be: DARAX Artistry, VJCI, Amanda Allan, & Ando Photography. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with DARAX Artistry, VJCI, Amanda Allan, & Ando Photography by Unique editing and photographic styles. .
Key Strategies
Over the next 6 months our focus will be to Promote and hope to gain new customer bases in different locations around Australia. . This task will be undertaken in the context of our broader strategy to Expand and create loyalty incentives for all existing customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 loyal Customers Earn $10,000 Per Year (until 2018) Gain 20,000 new followers ( until 2018)
About this document
Photo, Canvas & Acrylic glass prints Business Plan
This document was created by Sophia of SM Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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