Fusion Gospel Entertainment 1 Page Business Plan
Overview
Fusion Gospel Entertainment has a clear business objective to develop, produce, promote and distribute Faith-based Audio & Visual services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fusion Gospel Entertainment has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Church with inexperience sound engineers , and work alongside and train them. This is a critical issue for our selected target market of Media and music department of churches.
The Value Proposition
Fusion Gospel Entertainment is uniquely positioned to deliver value to Media and music department of churches. "Fusion Gospel Entertainment will Provide audio and visual expertise to better production of churches appearance." In order to be deliver on this value proposition, we Would meet the direct needs of an individual or team for better quality of audio and visual. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Faith-based Audio & Visual market. We consider our key competitors to be: No competetors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No competetors by Uniqueness in services provided.
Key Strategies
Over the next 6 months our focus will be to Develop marketing and promotional materials.. This task will be undertaken in the context of our broader strategy to Boost advertising of services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create marketing agreement Advertise services Survey needs
About this document
Faith-based Audio & Visual Business Plan
This document was created by David of Fusion Gospel Entertainment using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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