GIRTH 1 Page Business Plan
Overview
GIRTH has a clear business objective to develop, produce, promote and distribute Plus size MENS Apparel and accessories products. These products have been developed over 16 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
GIRTH has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need and challenge that plus size men face trying to find modern, affordable, wearable and edgy apparel and accessories suited for them.. This is a critical issue for our selected target market of Plus size men.
The Value Proposition
GIRTH is uniquely positioned to deliver value to Plus size men. "GIRTH will Bring attention to the needs and desires of plus size men that have long been iignored by the fashion and retail industry.." In order to be deliver on this value proposition, we Out unique and personal standpoint perspective as men of size and prior experience working within the lgbt plus size MENS community afford us an advantage for reaching a very specific and marketable target audience of consumers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Plus size MENS Apparel and accessories market. We consider our key competitors to be: Casual XL. Johnny Big, Mr. S Leather. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Casual XL. Johnny Big, Mr. S Leather by We have conducted target market field research, focus groups, sample product fittings, product testing that have informed our product development efforts..
Key Strategies
Over the next 6 months our focus will be to Finalize prototypes for product launch . This task will be undertaken in the context of our broader strategy to Concentrate and expand marketing, branding and promotional efforts to plus size community consumers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product line /collection Establish an online and social media presence and outstanding website Develop an ecommerce strategy, process, vendor and shipping solution for product launch
About this document
Plus size MENS Apparel and accessories Business Plan
This document was created by Rafael of GIRTH using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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