Hawa'a Abaya's 1 Page Business Plan
Overview
Hawa'a Abaya's has a clear business objective to design & sell Abaya. This idea core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hawa'a Abaya's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high prices, low quality, inconvenient customer service. This is a critical issue for our selected target market of Women.
The Value Proposition
Hawa'a Abaya's is uniquely positioned to deliver value to Women. "Hawa'a Abaya's will deliver a High quality Abaya with an elegant & simple design yet in a competitive price.." In order to deliver this value proposition, we design each Abaya with passion and inspect the quality and the endings before delivering to customers also we offer home delivery services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Abaya market. We consider our key competitors to be: All social media abaya stores . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All social media abaya stores by designing modern, elegant & sipmle Abayas using a high quality materials with a very competitive prices .
Key Strategies
Over the next 6 months our focus will be having a Competitive prices, Modern design abayas and offering home delivery . This task will be undertaken in the context of our broader strategy to Sell online by creating an application for both android & ios. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Online store Deliver to GCC Be number 1 Abaya online store
About this document
Abaya Business Plan
This document was created by Safia of Hawa'a Abaya's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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