Horizon Marketing 1 Page Business Plan
Overview
Horizon Marketing has a clear business objective to develop Web design, graphic design services. These services have been developed over 13 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Horizon Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quick and cost effective website development, Logo and Graphic design. This is a critical issue for our selected target market of Small businesses (e.g. cafes, dentists & other service providers etc).
The Value Proposition
Horizon Marketing is uniquely positioned to deliver value to Small businesses (e.g. cafes, dentists & other service providers etc). "Horizon Marketing will Cost effecive & quick website development, logo and graphic design." In order to be deliver on this value proposition, we Lean operation with low overheads. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Web design, graphic design market. We consider our key competitors to be: Other web design companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other web design companies by Low overheads and outsourcing via Freelancer.com model.
Key Strategies
Over the next 6 months our focus will be to Search Engine Optimization, Google Adwords. This task will be undertaken in the context of our broader strategy to Appoint sales person. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 5 new web design customers in first 6mths Revenue of $100k in 12mths Employ sales person in 12mths
About this document
Web design, graphic design Business Plan
This document was created by Ashay of Horizon Marketing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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