Kiss the Kangaroo 1 Page Business Plan
Overview
Kiss the Kangaroo has a clear business objective to distribute Australian made corporate gifts. These products have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Kiss the Kangaroo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide conference gifts. This is a critical issue for our selected target market of Conference delegates.
The Value Proposition
Kiss the Kangaroo is uniquely positioned to deliver value to Conference delegates. "Kiss the Kangaroo will sell authentic Australian made gifts." In order to be deliver on this value proposition, we Not sell Australian made products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gifts market. We consider our key competitors to be: The Enemy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Enemy by We sell only Australian made products.
Key Strategies
Over the next 6 months our focus will be to Market to event managers. This task will be undertaken in the context of our broader strategy to Open a physical store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Supply 5 large conferences Obtain 10 big orders Obtain 200 new customers
About this document
Gifts Business Plan
This document was created by Robert of Kiss the Kangaroo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment