Lady bird 1 Page Business Plan
Overview
Lady bird has a clear business objective to distribute Ladies underwear, breast prosthesis products. These products have been developed over 26 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to prepare for exit. We see an exist from the business as a major liquidity event that will provide for a measurable return to shareholders. Our business strategy is oriented around achieving the maximum possible valuation in the shortest period of time.
The Customer
Lady bird has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 70% of Ladies are wearing the wrong size bras. We are able to ensure that they are wearing the right size and style and are comfortable. After breast surgery, we are able to fit them with an external breast prosthesis. This is very rewarding for us, and makes our ladies feel,whole once again.. This is a critical issue for our selected target market of 35 to 75 middle class.
The Value Proposition
Lady bird is uniquely positioned to deliver value to 35 to 75 middle class. "Lady bird will Provide you with quality garments at affordable prices which will suit your every day needs." In order to be deliver on this value proposition, we Our team members are trained fitters, hence taking the guess work out.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Ladies underwear, breast prosthesis market. We consider our key competitors to be: Bras n Things are the closest competitor, but they sell their own brand. Dimmeys sell some of our brands, but they sell at reduced prices and are not qualified fitters. Target, Big W , also sell underwear, but are not fitters. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bras n Things are the closest competitor, but they sell their own brand. Dimmeys sell some of our brands, but they sell at reduced prices and are not qualified fitters. Target, Big W , also sell underwear, but are not fitters. by We, at Lady Bird offer satisfaction with every sale. Money back guarantee if an exchange is not possible..
Key Strategies
Over the next 6 months our focus will be to Reduce stock to make it more affordable, increase profitability. This task will be undertaken in the context of our broader strategy to Sale out existing products that have been discontinued. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Appoint a sales broker Clear excess stock Concentrate on popular styles
About this document
Ladies underwear, breast prosthesis Business Plan
This document was created by Judy of Lady bird using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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