Champions Training Center 1 Page Business Plan
Overview
Champions Training Center has a clear business objective to develop Personal Training with Nutrition coaching products and services. These products and services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Champions Training Center has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we are servicing the needs of members who have all sorts of reasons why they come to us. Some people just need to lose weight or just want to do general health activities and others may come severely obese or recovering from a physical set back and need our help to accomplish their goals to heal and get healthy. Our products and services address all of the needs of our clients. We can train them without being physically with them as well as train them on site in our facility. We are able to train and teach our members everything they need to know and do to achieve their health goals no matter what level each person may be in their personal journey. We will have everything from natural health recipe cooking classes to a full one on one personal training class without having to leave your house.. This is a critical issue for our selected target market of Athletes & Over weight People.
The Value Proposition
Champions Training Center is uniquely positioned to deliver value to Athletes & Over weight People. "Champions Training Center will help a person at any level they come to us in their personal health journey. Whatever a person is working on in their healthy living journey we are able to help them achieve their goals. We can help the obese person lose weight or the athlete grow in his or her craft. Everyone achieving their goals no matter level in your journey you are.." In order deliver on this value proposition, Muhsin Corbbrey has develop a Body Conditioning system that he has used to train overweight people into prize professional UFC fighters. His training program is unique to anything on the workout market. Most of our current clients we have now are members with us just to workout with Muhsin. He is a prize professional UFC boxer with a great following and he has developed a totally effective & unique training system. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal Training with Nutrition coaching market. We consider our key competitors to be: Gym businesses like Crossfit or UFC gym. Our research has led to our understanding of these competitors and have used this information to refine our strategy and value proposition. The facts are that none of our competitors offer the type of programs and services as we do. We believe that we can compete effectively with Gym businesses like Crossfit or UFC gyms as we have already managed to stand out and above these gyms due to Muhsin Corbbrey's Body Conditioning Training and his current programming. We are confident when we take our website platform up a few levels and relocate to a larger facility we will continue to see membership growth at a higher rate.
Key Strategies
Over the next 6 months our focus will be the following...
< br />1. Facility Relocation: Relocate our Savannah gym facility to a larger space. We have simply outgrown the space we are currently in. One of major issues we are dealing with as a result for example ... We currently have 1 mat area for classes and we are running classes each night up until almost midnight just to be able to accommodate all of our members who regularly participate in our training programs. We need at least 3 mat areas to better accommodate our clients and continue building client membership. Relocating to a larger space will help us to accomplish the goal of continual growth in customer membership.
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< br />2. Increase in products and services we can offer our clients. We will also concentrate heavily on building our products and services up to meet the needs of our members. For example, We will develop a client based website portal to connect with our customers better. The website will give us a platform to service our members with Nutrition Training and Education programming, and Virtual Personal Training / Body Conditioning Services. We will be able to service our local members as well as our worldwide membership. . This task will be undertaken in the context of our broader strategy to As we continue to grow our membership base we plan to begin working to develop Champions Training Center into Gym franchise. We plan to open our first franchise location in Atlanta Ga and continue to grow using our same products and services programming we offer in Savannah. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop website platform Launch all website based training programs including cooking classes and online live stream personal training Relocate to a larger location in Savannah GA
About this document
Personal Training with Nutrition coaching Business Plan
This document was created by Daychia of Champions Training Center using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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