M&M cupcakes and more 1 Page Business Plan

Baking goods Business Plan

M&M cupcakes and more 1 Page Business Plan

Overview

M&M cupcakes and more has a clear business objective to develop, produce, promote and distribute Baking goods products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

M&M cupcakes and more has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To get a quality cake for a event without going over budget. This is a critical issue for our selected target market of Couples getting married.

The Value Proposition

M&M cupcakes and more is uniquely positioned to deliver value to Couples getting married. "M&M cupcakes and more will Provide more than just a cake but provide the environment of family values." In order to be deliver on this value proposition, we Our unique design system will enhance the creativity of our cakes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Baking goods market. We consider our key competitors to be: Cake crumbs, Mermaids Bakery, Cakes by Karen. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cake crumbs, Mermaids Bakery, Cakes by Karen by Superior cake designs from the mind of a graphic artist.

Key Strategies

Over the next 6 months our focus will be to Hiring a marketing team to showcase the cakes that the business can make. This task will be undertaken in the context of our broader strategy to Expand into doing more wedding cakes and more sculpture cakes . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch signature cupcake Find retail space Obtain 100 new clients

About this document
Baking goods Business Plan
This document was created by Myles of M&M cupcakes and more using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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