Port Cities Storage Units 1 Page Business Plan
Overview
Port Cities Storage Units has a clear business objective to promote A safe place to store your valuables. This service has been developed over time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Port Cities Storage Units has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding a secure climate controled environment for customers to store there valuables with on site Manger. This is a critical issue for our selected target market to be able to Keep it safe & store it.
The Value Proposition
Port Cities Storage Units is uniquely positioned to deliver value to Keep it safe & store it. "Port Cities Storage Units will keep your stuff safe and dry." In order to be deliver on this value proposition, We store it better then the rest. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the storage unit market. We consider our key competitors to be: Storage units . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Storage units by rising the bar of storing things.
Key Strategies
Over the next 6 months our focus will be to run a ad advertising introductory price of $35 a month for the 1st 6 months then goes to $50 a month. Must sign one year lease.. This task will be undertaken in the context of our broader strategy to build more units. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Rent all units Build more units
About this document
A safe place to store your valuables. Business Plan
This document was created by Paul of Port Cities Storage Units using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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