Market BBQ 1 Page Business Plan
Overview
Market BBQ has a clear business objective to produce Central Texas Smoked Meats products. These products have been developed over One Month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Market BBQ has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We satisfy people's need for great BBQ. This is a critical issue for our selected target market of Local Blue collar families.
The Value Proposition
Market BBQ is uniquely positioned to deliver value to Local Blue collar families. "Market BBQ will We make BBQ the right way only making enough for that day.." In order to be deliver on this value proposition, we We have the passion to slow smoke our meats over real wood using only the highest quality meats available. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Central Texas Smoked Meats market. We consider our key competitors to be: Stuckeys, Mighty Quinn's . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stuckeys, Mighty Quinn's by Our BBQ is never cooked down and reserved like our competition. We only prepare enough for one day and start again fresh for the next..
Key Strategies
Over the next 6 months our focus will be to Establish a social media connection and secure a spot at the local farmers market.. This task will be undertaken in the context of our broader strategy to Expand into a brick and mortar and acquire more smokers. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open at the farmers market and develop a following Purchase a trailer and open more days a week Move into a brick and mortar space.
About this document
Central Texas Smoked Meats Business Plan
This document was created by Ted of Market BBQ using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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