Platinum Pool And Spa Services, LLC 1 Page Business Plan
Overview
Platinum Pool And Spa Services, LLC has a clear business objective to produce immaculately clean pools as well as recreational products and varying service packages. These products and services have been developed in our initial phase with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy we consider critical is to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. While the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
Platinum Pool And Spa Services, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is to establish complete confidence to the entire client base that the service rendered is done to achieve the highest rating of client satisfaction in the industry. This is a critical issue for our selected target market of Residential and commercial pools and spas.
The Value Proposition
Platinum Pool And Spa Services, LLC is uniquely positioned to deliver value to Residential and commercial pools and spas. "Platinum Pool And Spa Services, LLC will Install every ounce of confidence possible into each and every single client.." In order to be deliver on this value proposition, all services are provided by uniformed and professionally trained and certified pool technicians who have a driving hunger for undisputable customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the pool and spa service market. We consider our key competitors to be: Pinch-a-Penny as well as several small 1 man small business operations. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pinch-a-Penny and others. We will strive to offer the highest possible level of customer commitment and satisfaction. Plans to offer a catalog which include different services available as well as products for pool recreation will be available.
Key Strategies
Over the next 6 months our focus will be to start initial planning which includes aquiring transportation vehicle as well as only top of the line products to service with. Company will be run from a home office. Advertising will include runs of mail flyers specifically targeted at homes with pools. As well as website promotion, and word of mouth. This task will be undertaken in the context of our broader strategy to Phase II which will include any and all repairs a pool will need. Subcontracting certain projects if needed. But with the desire to hire full staff of 2-3 employees with high range of industry knowledge. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Platinum Pool and Spa, LLC Build client base Scale and maintain outstanding customer service. Profit goal of $100,000 per year net to achieved in under. 4 years.
About this document
Immaculately clean pools Business Plan
This document was created by Marc of Platinum Pool And Spa Services, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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