RePter 1 Page Business Plan
Overview
RePter has a clear business objective to develop, produce, promote and distribute DIY printing service services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
RePter has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have a convenient printing service in a college and university. This is a critical issue for our selected target market of college and university students.
The Value Proposition
RePter is uniquely positioned to deliver value to college and university students. "RePter will provide the best and convenient printing service in a college and university." In order to be deliver on this value proposition, we Have a unique online platform that enables students to print from anywhere and anytime. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the DIY printing service market. We consider our key competitors to be the other printing shops in the college and university. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the other printing shops in the college and university by providing a more convenient, 24 hours services, and a new and interesting printing online platform.
Key Strategies
Over the next 6 months our focus will be to provide the best, most convenient, high tech printing services. This task will be undertaken in the context of our broader strategy to expand our business into other colleges and universities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Creating an unique online platform for printing, provides a set of modified printers and creating promotion and marketing campaign.
About this document
DIY printing service Business Plan
This document was created by Simon of RePter using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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