Sad Man's Tongue Route 66 Cafe - Prague 1 Page Business Plan
Overview
Sad Man's Tongue Route 66 Cafe - Prague has a clear business objective to begin a Rock &Roll Bar & Cafe. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sad Man's Tongue Route 66 Cafe - Prague has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordable drinks and food in an environment where white collar, blue collar, and students can come together and feel comfortable. This is a critical issue for our selected target market of Millenials.
The Value Proposition
Sad Man's Tongue Route 66 Cafe - Prague is uniquely positioned to deliver value to Millenials. "Sad Man's Tongue Route 66 Cafe - Prague will preserve the culture and music of the 1950s in a modern interpretation through food, drink, and music, while maintaining the cultural identity of the neighborhood.." In order to be deliver on this value proposition, we As a senior manager for Hilton Hotels, TGI Fridays, and Hard Rock Cafe I am uniquely positioned to tackle the challenges of a cafe business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Rock &Roll Bar & Cafe market. We consider our key competitors to be: Hard Rock Cafe, Coyotes, James Dean Prague, konvict, and Konvice.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hard Rock Cafe, Coyotes, James Dean Prague, konvict, Konvice by applying the corner bar theory to provide service beyond the norm in an environment where service is typically lacking. Though are menu, music, media, merchandise and related offering we will provide a price point that is affordable with great value where working with the values of the slow food movement to protect the cultural identity of our neigborhood and offering food and beverage that is fairly priced and has good value.
Key Strategies
Over the next 6 months our focus will be to use the established sadmanstongue.com blog and Facebook page to generate interest in the brand. Both have a significant social imprint in the market. We will target locals and millenials who are looking for an alternative space that offers exceptional service to pull clients away from existing businesses that fail expectations on a repeated basis.. This task will be undertaken in the context of our broader strategy to be the place of choice for cafe settings offering unique cocktails, food, music, service, and interactive social media presence in an atmosphere that pays homage to the 1950s and early rock and roll and it's development forward.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 3 monthd are: 100 customers per day in second month 4 million hits on blog per year 70% local patronage by 3rd month
About this document
Rock &Roll Bar & Cafe Business Plan
This document was created by Stephen of Sad Man's Tongue Route 66 Cafe - Prague using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment