Scott & Scott Enterprises LLC 1 Page Business Plan
Overview
Scott & Scott Enterprises LLC has a clear business objective to promote Boat and RV Storage services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to have our boat and RV storage facility be 100% full with satisfied customers. We clearly understand that customer growth could be at the expense of initial profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a first class, safe, secure quality facility that our customers look forward to storing their valued boats and RV's with America's Best Boat and RV Storage in Ocala, Florida.
The Customer
America's Best Boat and RV Storage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as expensive boat and RV storage in central Florida. This is a critical issue for our selected target market of discounted recreational boat and RV storage clients.
The Value Proposition
Scott & Scott Enterprises LLC is uniquely positioned to deliver exceptional value to our recreational clients. America's Best Boat and RV Storage will be a great utility for safe, secure boat and RV storage clients in Central Florida. In order to deliver on this value proposition, we are developing a brand new quality facility, near the highway, at a strategically discounted rate to the current Central Florida market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Central Florida Boat and RV Storage market. We consider our key competitors to be: Barracuda Boat & RV Storage in Ocala, Florida. Adult Toy Storage of Altamonte Springs, Florida and Norman's Boat and RV Storage in Port Richie, Florida.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Barracuda Boat & RV Storage, Adult Toy Storage and Norman's Boat and RV Storage. We will accomplish this by developing a new first rate facility, with 24/7 365 day a year access, that is safe and secure at a distinct discount to our market. We will pride ourselves on having the best customer service in our industry.
Key Strategies
Over the next 6 months our focus will be to develop America's Best Boat and RV Storage in Ocala, Florida. This task will be undertaken in the context of our broader strategy to gain new clients that need boat and RV storage in this key recreational market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: (1) Getting our 9 acres of land ready to store boats and RV's. (2) Gaining approval from the Marion County Zoning Department for development of our site plan. (3) Achieving a 100% full facility.
About this document
Boat and RV Storage Business Plan
This document was created by Scott Eisler of Scott & Scott Enterprises LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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