Southern Bride Weddings 1 Page Business Plan
Overview
Southern Bride Weddings has a clear business objective to develop, produce, promote and distribute Wedding planning services services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Southern Bride Weddings has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Anything the couple wants. This is a critical issue for our selected target market of Engaged couples.
The Value Proposition
Southern Bride Weddings is uniquely positioned to deliver value to Engaged couples. "Southern Bride Weddings will Handle all the tasks of everyday wedding planning to ensure that the couple has as stress free as possible wedding planning experience." In order to be deliver on this value proposition, we Create a to do list and set up meeting with the couples to ensure that they are getting exactly what they want. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wedding planning services market. We consider our key competitors to be: bride on a budget. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the fact that I can travel around to meet my clients.
Key Strategies
Over the next 6 months our focus will be to Pass out flyers and business cards. This task will be undertaken in the context of our broader strategy to Show up to bridal shows and expos. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get name out there Meet new clients Obtaining degree
About this document
Wedding planning services Business Plan
This document was created by Danielle of Southern Bride Weddings using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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