Switch 1 Page Business Plan
Overview
Switch has a clear business objective to produce Simple helpful products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Switch has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Finding the start of sellotape or duct tape. This is a critical issue for our selected target market of People.
The Value Proposition
Switch is uniquely positioned to deliver value to People. "Switch will Provide a product that makes finding the end of sellotape or duct tape easy." In order to be deliver on this value proposition, we I am very clever at determining what people will think when they see or hear something making me unique. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Simple helpful market. We consider our key competitors to be: Wilkonson, bic . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wilkonson, bic by Unique purpose
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Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager and a product design team. This task will be undertaken in the context of our broader strategy to Expand into a new product and change how we live. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Make profit Continue to launch products
About this document
Simple helpful Business Plan
This document was created by Ethan of Switch using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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