Team B Architecture and Design 1 Page Business Plan
Overview
Team B Architecture and Design has a clear business objective to develop On-trend design concepts products and services. These products and services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Team B Architecture and Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A need for critical and ambitious spatial experiences within the banal backdrop of Cincinnati's moribund architecture scene. This is a critical issue for our selected target market of the Cultural Elite.
The Value Proposition
Team B Architecture and Design is uniquely positioned to deliver value to the Cultural Elite. "Team B Architecture and Design will Approach design with a sophistication and conceptual rigor - every time!." In order to be deliver on this value proposition, we Our proprietary Grasshopper scripts offer unlimited slider-based customization. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the On-trend design concepts market. We consider our key competitors to be: MMA, Platte, Drawing Dept, and Jose Garcia. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MMA, Platte, Drawing Dept, and Jose Garcia by Nimble, adept design team with over 10 years combined design experience!.
Key Strategies
Over the next 6 months our focus will be to Strategic, high profile marketing efforts that beg the question: is this art? . This task will be undertaken in the context of our broader strategy to Celebrate and market 'cool factor' generated by wildly successful, multi-tier branding campaign . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Design popular OTR hangout Win People's Liberty grant Achieve more 'likes' than MMA
About this document
On-trend design concepts Business Plan
This document was created by Quinn of Team B Architecture and Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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