The sugar goddess 1 Page Business Plan
Overview
The sugar goddess has a clear business objective to produce Upcycled quirky jewelry products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The sugar goddess has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They want one of a kind jewelry. This is a critical issue for our selected target market of Fashionable young people who love art.
The Value Proposition
The sugar goddess is uniquely positioned to deliver value to Fashionable young people who love art. "The sugar goddess will Make statement pieces that no one else will ever have." In order to be deliver on this value proposition, we I make the jewelry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Upcycled quirky jewelry market. We consider our key competitors to be: Forever 21, Claire's, all of etsy . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Forever 21, Claire's, all of etsy by I do not mass manufacture and I control the quality. I haven't seen anything like my designs. .
Key Strategies
Over the next 6 months our focus will be to Create more products and put the up for sale. . This task will be undertaken in the context of our broader strategy to Expand to handbags. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make $1000 Have 10 repeat customers Get noticed on a fashion blog
About this document
Upcycled quirky jewelry Business Plan
This document was created by Shairi of The sugar goddess using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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