Transcendence 1 Page Business Plan
Overview
Transcendence has a clear business objective to develop, produce, promote and distribute Brand Activation Concepts services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Transcendence has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fear of new and innovative approach that comes at a high cost. This is a critical issue for our selected target market of Brand owners.
The Value Proposition
Transcendence is uniquely positioned to deliver value to Brand owners. "Transcendence will You have an idea, a measurement of success. We help put the two together and create a success story." In order to be deliver on this value proposition, we Experienced and passionate individuals who value success that comes from clients. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Brand Activation Concepts market. We consider our key competitors to be: Events companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Events companies by Cost, value, passion.
Key Strategies
Over the next 6 months our focus will be to Innovation and customisation in a stagnant industry. This task will be undertaken in the context of our broader strategy to Acquire new clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Anchor client Own property Build team
About this document
Brand Activation Concepts Business Plan
This document was created by Shaun of Transcendence using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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