Sell Your Cell 1 Page Business Plan

Used cell phone purchasing Business Plan

Sell Your Cell 1 Page Business Plan

Overview

Sell Your Cell has a clear business objective to offer used cell phone purchasing services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Sell Your Cell has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is that many students have their old cell phones at home, not school. This is a critical issue for our selected target market of college students.

The Value Proposition

Sell Your Cell is uniquely positioned to deliver value to College students. "Sell Your Cell will Provide a service that gives the customer a sense of ease by meeting at their place of choice and at their time, while still offering a higher price to purchase their phone than other online competitors.." In order to deliver on this value proposition, we value our unique customer interaction and innovative website that make it easy for students to sell their devices.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Used cell phone purchasing market. We consider our key competitors to be: Swappa
< br />Gazelle
< br />eBay
< br />Craigslist . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Swappa
< br />Gazelle
< br />eBay
< br />Craigslist by customer interaction and offering substantially higher prices than our competition.

Key Strategies

Over the next 6 months our focus will be to implement a strategic marketing plan to acquire customers and create a website. This task will be undertaken in the context of our broader strategy to expand to another another university.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers, expand to another university and to create a social media page with at least 1,000 followers.

About this document
Used cell phone purchasing Business Plan
This document was created by Cameron of Sell Your Cell using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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