Vale Nail Boutique 1 Page Business Plan
Overview
Vale Nail Boutique has a clear business objective to deliver nail manicure products and services. These products and services have been developed over with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Vale Nail Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The provision of high quality services in a relaxed and friendly setting at a competitive price point. This is a critical issue for our selected target market of local ladies who care about their appearance..
The Value Proposition
Vale Nail Boutique is uniquely positioned to deliver value to local ladies who care about their appearance. "Vale Nail Boutique will provide a personalised service, tailored to individual requirements, conveniently located in pleasant surroundings." In order to deliver on this value proposition, we use only the highest quality products and provide a customer satisfaction guarantee. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Nail manicure service market. We consider our key competitors to be: Beaumond, Evesham Nail bar. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Beaumond, Evesham Nail bar. by the Individual artistic and technical skills of the owner to create a beautiful product each and every time.
Key Strategies
Over the next 6 months our focus will be to Network with local hairdressers, beauty professionals and local people to establish initial customer base. Use e-marketing for maximum exposure. This task will be undertaken in the context of our broader strategy to Open own nail bar in local town and employ own therapists and technicians. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Qualify, Go live and Obtain 20 regular fortnightly clients.
About this document
Nail manicure service Business Plan
This document was created by Jackie of Vale Nail Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment