Whispering Pines Bed and Breakfast 1 Page Business Plan
Overview
Whispering Pines Bed and Breakfast has a clear business objective to produce memorable lodging and recreation services. These services have been envisioned with a core focus on addressing the key customer problem of finding an intimate and affordable family lodging and recreational opportunity, and associated services.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch this new lodging facility. Whilst the existing Methow Valley lodging has been successful in servicing the customer problem, a new lodging service focused on proving affordable lodging service with a notably delicious breakfast service in a unique environmental setting is required to fully capitalize on the business potential. Our growth path is clearly oriented around the addition of this new lodging, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Whispering Pines Bed and Breakfast has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to find lodging which provides exceptional services at a reasonable price. This is a critical issue for our selected target market of west-side and international adventure tourists.
The Value Proposition
Whispering Pines Bed and Breakfast is uniquely positioned to deliver value to west-side and international adventure tourists. "Whispering Pines Bed and Breakfast will provide exceptional family-oriented bed and breakfast lodging as a launch pad for recreation to travelers and tourists, and a special event venue for the local community." In order to be deliver on this value proposition, we provide an outstanding natural setting family lodging experience and develop web advertising into west-side and international traveler and tourist markets. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the memorable lodging and recreation market. We consider our key competitors to be: Freestone Inn, Mazama Ranch House, Sun Mountain Lodge. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Freestone Inn, Mazama Ranch House, Sun Mountain Lodge by providing a small scale family lodging, killer breakfasts, and affordable special event venue.
Key Strategies
Over the next 6 months our focus will be to acquire property, license the business and create a web presence to provide differentiated services. This task will be undertaken in the context of our broader strategy to expand business from lodging to guided services, special events, and new markets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: acquire and license lodging, develop a business plan and business balance sheet, and develop on-line and printed marketing to reach the target market.
About this document
memorable lodging and recreation Business Plan
This document was created by Steve of Whispering Pines Bed and Breakfast using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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