Houndstooth Pet Portraits 1 Page Business Plan
Overview
Houndstooth Pet Portraits has a clear business objective to develop, produce, promote and distribute Portraits by Brittany Noelle products and services. These products and services have been developed over 6months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Houndstooth Pet Portraits has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need for lasting joyful memories, happiness and comfortability for both pet and owner,. This is a critical issue for our selected target market of Pet stylist and photographer.
The Value Proposition
Houndstooth Pet Portraits is uniquely positioned to deliver value to Pet stylist and photographer. "Houndstooth Pet Portraits will Reason you wake up, waiting when you get home, you wonder what their up to all day, your best friend, part of the family...everyone has family portraits has." In order to be deliver on this value proposition, we My passion for pet grooming has grown over 16 years in the animal field and sparked my creativity in the industry to grow into an artist of pet grooming. Being able to capture that perfect, familiar moment after a refreshing haircut is what I strive for not only for my clients and their beloved pets but for my own satisfaction as well.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Portraits by Brittany Noelle market. We consider our key competitors to be: Any grooming shop can groom your pet but my customers get spoiled with a morning with spa treatment followed by fun activities designed to create the right setting for the most enthusiastic expression making a portrait for the family to carry long after our four legged friends depart.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Any grooming shop can groom your pet but my customers get spoiled with a morning with spa treatment followed by fun activities designed to create the right setting for the most enthusiastic expression making a portrait for the family to carry long after our four legged friends depart. Houndstooth Pet Portraits and studio creates a warm comfortable atmosphere making the process from groom to portrait a task that can be enjoyed without the noise and busy nature of other shops.
Key Strategies
Over the next 6 months our focus will be to Free handmade houndstooth frame with every first time photo shoot with a groom. This task will be undertaken in the context of our broader strategy to Get your pet groomed and looking their finest, ready to show some happy teeth for a pet portrait photo shoot. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain 50 clients Design studio
About this document
Portraits by Brittany Noelle Business Plan
This document was created by Brittany of Houndstooth Pet Portraits using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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