Knight Farms 1 Page Business Plan
Overview
Knight Farms has a clear business objective to develop, produce, promote and distribute Fish and feeds products and services. These products and services have been developed over 14 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Knight Farms has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Size of fish and quality of feeds.. This is a critical issue for our selected target market of Retail market.
The Value Proposition
Knight Farms is uniquely positioned to deliver value to Retail market. "Knight Farms will Provide quality breed,high quality fish and feed for consumption and production of high quality produce.." In order to be deliver on this value proposition, we The breeds are natural breeds,fed with our specially selected ingredients and processed naturally with the right balance of protein and carbohydrate balance feeds and vitamins from natural sources.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fish and feeds market. We consider our key competitors to be: Asians feeds. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Asians feeds by Feed composition ratio,quality and size of fish produced..
Key Strategies
Over the next 6 months our focus will be to Hire an Agric economist . This task will be undertaken in the context of our broader strategy to Fortify the existing products and produce variances for market share.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Attain a steady quarterly production of 20,000 fishes. Attain stead production of 100,000 tons of feed. Attain steady market demand of 200,000 tons every 2 months
About this document
Fish and feeds Business Plan
This document was created by Agboola of Knight Farms using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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