MND 1 Page Business Plan
Overview
MND has a clear business objective to develop, produce, promote and distribute Hair product, Dreadlocs and twist. products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MND has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to help people maintain their natural hair and be pretty looking. This is a critical issue for our selected target market of Young workers.
The Value Proposition
MND is uniquely positioned to deliver value to Young workers. "MND will Gain rapidity in being ready in the morning." In order to be deliver on this value proposition, we We are professionals who love what we do. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair product, Dreadlocs and twist. market. We consider our key competitors to be: M Natural Dreadlocks, hair specialist, different than nappy hair movement . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with M Natural Dreadlocks, hair specialist, different than nappy hair movement by Unique professional Dreadlocks salon in the country .
Key Strategies
Over the next 6 months our focus will be to Invest more in the salon . This task will be undertaken in the context of our broader strategy to Develop our own line of product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a more comfortable salon Launch our products Gain 100 new clients
About this document
Hair product, Dreadlocs and twist. Business Plan
This document was created by Yb of MND using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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