bakeD 1 Page Business Plan

Baked goods Business Plan

bakeD 1 Page Business Plan

 

Overview

bakeD has a clear business objective to produce confectionary products. These products have been developed over 20 yearswith a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

bakeD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as It will give people reasonably priced, freshly baked desserts.This is a critical issue for our selected target market of the confectionary customer.

The Value Proposition
 

bakeD is uniquely positioned to deliver value to the entire population. "bakeD will produce delicious desserts that will be affordable for everyone." In order to deliver on this value proposition, we vow to construct every confection with the same care and attention to detail that all customers deserve. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Baked goods market. We consider our key competitors to be:
Sweethaus
Chandlers Bakery
Pearls Bake Shoppe
Albemarle Baking Company

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sweethaus, Chandlers Bakery,
Pearls Bake Shoppe and
Albemarle Baking Company by showing how the love for the science of baking can produce a 100% customer satisfaction rate!

Key Strategies

Over the next 6 months, our focus will be to Create a Facebook page to sell baked products
Create flyers and pass out to neighbors and coworkers
Create Instagram to show baked products.
This task will be undertaken in the context of our broader strategy to rent a commercial baking site. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 100 Customers
Obtain one local business contract
Create a commercial to directly sell bakeD. products.

About this document
Baked goods Business Plan
This document was created by Jessica of bakeD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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