BLOKEmensdesign 1 Page Business Plan
Overview
BLOKEmensdesign has a clear business objective to develop, produce, promote and distribute Mens clothing and assessories products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
BLOKEmensdesign has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To help identify opportunity to enhance awareness and knowledge of mens health issues. This is a critical issue for our selected target market of Men of all ages.
The Value Proposition
BLOKEmensdesign is uniquely positioned to deliver value to Men of all ages. "BLOKEmensdesign will Quality mens clothing grooming products and accessories that will promote awareness of mens health issues." In order to be deliver on this value proposition, we Having both a professional and personal knowledge of health issues that affect men we are in a position to offer sound and accurate advise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mens clothing and assessories market. We consider our key competitors to be: We are dealing with two areas of interest. Firstly creating quality products and secondly disseminating informating about issues that affect mens health.
< br />Not necessary competition but adding to the information and support that is available are : Mens Health Network, Various cancer societies, Malecare, Cancer Hope Network, Daily Strength, BlackDog,Mensline to name a few. There is then also the product lines Nike, Adidas, Nivea, Hugo Boss, CalvinKlein, to again name just a few.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We are dealing with two areas of interest. Firstly creating quality products and secondly disseminating informating about issues that affect mens health.
< br />Not necessary competition but adding to the information and support that is available are : Mens Health Network, Various cancer societies, Malecare, Cancer Hope Network, Daily Strength, BlackDog,Mensline to name a few. There is then also the product lines Nike, Adidas, Nivea, Hugo Boss, CalvinKlein, to again name just a few. by Have both professional and personal knowledge understanding and affinity with issues that affect mens health and design flair for mens fashion.
Key Strategies
Over the next 6 months, our focus will be to Produce quality mens clothing and grooming assessories. This task will be undertaken in the context of our broader strategy to Develop a media presence that will promote our products, key marketing and informational stratergies. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a website Develop 5 products Open retail shop
About this document
Mens clothing and assessories Business Plan
This document was created by Richard of BLOKEmensdesign using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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