Broken Records 1 Page Business Plan
Overview
Broken Records has a clear business objective to develop, produce, promote and distribute Music, Production, Merchandise products and services. These products and services have been developed over time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Broken Records has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide talent with the necessary means to grow their audience and further their career. This is a critical issue for our selected target market of 14-45 Age Hip-Hop and independent artist enthusiasts..
The Value Proposition
Broken Records is uniquely positioned to deliver value to 14-45 Age range Hip-Hop and independent artist enthusiasts.. "Broken Records will be Providing Quality Art and Entertainment to the masses.." In order to be able to deliver on this value proposition, We are talented, Authentic, and Determined to bring our fans great music consistently.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music, Production, Merchandise market. We consider our key competitors to be: The entire music industry.
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< br />CdBaby.
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The entire music industry.
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< br />CdBaby.
< br /> by The people can see through the bullshit, that's is something we do not offer. .
Key Strategies
Over the next 6 months, our focus will be to Produce and distribute 1-2 albums within 6 months.
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< br />Gather 1-2 thousand followers. . This task will be undertaken in the context of our broader strategy to Gather 5 thousand followers.
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< br />Gain local and surrounding area attention. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10k followers Obtain one commercial record deal for one artist. Open a office complete with studio and lobby.
About this document
Music, Production, Merchandise Business Plan
This document was created by Ryan of Broken Records using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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