Cella's Auto Sales 1 Page Business Plan
Overview
Cella's Auto Sales has a clear business objective to distribute Affordable vehicles.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. And inventory. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, inventory and that there is a cost associated with customer acquisition. Our long term objective is to build inventory and clientele.
The Customer
Cella's Auto Sales has been created with a clear focus on the needs of our customers. Thats why this is critical for our selected target market of Low income, and bad credit families can easily be approved and driving away.
The Value Proposition
Cella's Auto Sales is uniquely positioned to deliver excellent service and help to Low income bad credit families. Will be located in a rural area along the grand strand and run by myself Marcelus Bethea, my brother Elijah and with the help of the prominent Bethea family. This capability is taking considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable vehicles market. But not many in the buy here pay here. As well as 0%financing. Everyone with a job is APPROVED!. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any dealer on the grand strand. By The Bethea family's unique style and personality will have every customer happy feeling important, and satisfied.
Key Strategies
Over the next 6 months, our focus will still be to Offer affordable down payments, lower montly payments, still no credit check, buy here pay here option and 0% financing fee.. This task will be undertaken in the context of our broader strategy to Build inventory more as well as newer vehicles while still offering the same tributes . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: -Maintain a high profit margin 60%+ -Have at least 10 cars on lot at all times Obtain 50+ customers making monthly payments
About this document
Affordable vehicles Business Plan
This document was created by Marcelus of Cella's Auto Sales using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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