Daisy cakes 1 Page Business Plan
Overview
Daisy cakes has a clear business objective to develop, produce, promote and distribute Knom products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Daisy cakes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sugar/fat addiction. This is a critical issue for our selected target market of Every age bracket.
The Value Proposition
Daisy cakes is uniquely positioned to deliver value to Every age bracket. "Daisy cakes will I make the most amazing cakes everyone wants." In order to be deliver on this value proposition, we Smell taste and addiction. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Knom market. We consider our key competitors to be: Sainsburys, tescos, Aldi and Lidl. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sainsburys, tescos, Aldi and Lidl by Sold fresh, hot and can be seen being made.
Key Strategies
Over the next 6 months, our focus will be to To be well established. This task will be undertaken in the context of our broader strategy to Thinking on expansion via franchising. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Awareness Position Personal touch
About this document
Knom Business Plan
This document was created by Egghead of Daisy cakes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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