Crucible 1 Page Business Plan
Overview
Crucible has a clear business objective to produce Modern industrial furniture products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Crucible has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Address the need to bring artistic and functional pieces into the home and office. This is a critical issue for our selected target market of Trendy millennial new home buyers and hip offices.
The Value Proposition
Crucible is uniquely positioned to deliver value to Trendy millennial new home buyers and hip offices. "Crucible will Bringing the juxtaposition of warmth and cool material in the form of a functional piece of art." In order to be deliver on this value proposition, we I bring a wealth of knowledge experience to the forefront of new design that others simply can not mass produce to satisfy the customers every need while still maintaining a mastery of artistic skill. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Modern industrial furniture market. We consider our key competitors to be: The major competitors I would have are in big box stores, they see the opportunity of the design esthetic and try there best to replicate it on a large scale, the problem with this is that our target customer is not shopping at a big box store and they want a unique piece that was hand crafted by artists not mass produced to the point it has lost its charm . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The major competitors I would have are in big box stores, they see the opportunity of the design esthetic and try there best to replicate it on a large scale, the problem with this is that our target customer is not shopping at a big box store and they want a unique piece that was hand crafted by artists not mass produced to the point it has lost its charm by The major advantage is having the skill and artistic ability to conceptualize , build and make unique functional art that can not be replicated with the care skill and detail that will be coming from us .
Key Strategies
Over the next 6 months, our focus will be to Create a strong online presence through the use of social media and to use existing connections to display the works for sale and get into the public eye. This task will be undertaken in the context of our broader strategy to 12 months from now we will be recognizable throughout Philadelphia as a premium furniture and lighting fixtures. Expanding beyond the city boarders and concentrating on possible large accounts with contractors and high end business offices through the use of custom pieces . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Use existing contacts to have our product featured in homes and office around the Philadelphia area Create 25 functional and desirable designs that can be produced quickly with high quality and skill Sell 250 pieces in the first 12 months
About this document
Modern industrial furniture Business Plan
This document was created by Eric of Crucible using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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