Hearth Co 1 Page Business Plan
Overview
Hearth Co has a clear business objective to develop, produce, promote and distribute Home Care services. These services have been developed over several years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow the business at a pace that allows us to provide better more affordable service. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Hearth Co has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as comfortable and peaceful home. This is a critical issue for our selected target market of upper middle class families and seniors.
The Value Proposition
Hearth Co is uniquely positioned to deliver value to Upper middle class families and elderly. "Hearth Co will create a worry free home environment." In order to be deliver on this value proposition, we a decade of experience in the hospitality hotel industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home Care market. We consider our key competitors to be: Merry Maids, and Independant contractors . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Merry Maids, Independant contractors by providing better, customizable service available 24/7.
Key Strategies
Over the next 6 months, our focus will be to create business systems to streamline our effectiveness. This task will be undertaken in the context of our broader strategy to expanded our portfolio of services offered . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: a full time crew of highly skilled employees, commit 100 recurring homes, expand to multiple markets
About this document
Home Care Business Plan
This document was created by Benjamin of Hearth Co using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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