DesignTunnel 1 Page Business Plan
Overview
DesignTunnel has a clear business objective to develop, produce, promote and distribute Marketing videos products and services. These products and services have been developed over 5.5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DesignTunnel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Multiply the know like trust of our clients to their potential clients.. This is a critical issue for our selected target market of Established businesses.
The Value Proposition
DesignTunnel is uniquely positioned to deliver value to Established businesses. "DesignTunnel will Provide a trackable analytics and customer opt in right on videos." In order to be deliver on this value proposition, we No one is doing this in Oklahoma that I know of. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Marketing videos market. We consider our key competitors to be: Local videographers
< br />Social media companies
< br />Advertising agencies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local videographers
< br />Social media companies
< br />Advertising agencies by Our equipment, design and animation skills, video studio, passion, determination.
Key Strategies
Over the next 6 months, our focus will be to Prospect for new clients. This task will be undertaken in the context of our broader strategy to Hire second employee. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New client every two months Yearly contracts for new video clients Video hosting and analytic sign up
About this document
Marketing videos Business Plan
This document was created by Jimmy of DesignTunnel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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